Businesses are taking the power of social media, utilizing it at a beautiful rate. It is the right time to get your plans in place to depend on the latest marketing trends which will dominate social media in 2019. The marketing domain is varying with technology at a fast speed, and that’s the primary purpose it is essential for marketers as well as businesses to understand and examine the marketing trends that will organize the digital market.
Marketing has evolved more in the last five years than during the previous 50 years, and this progression of marking will not slowdown in the upcoming years. The digital marketing landscape, including SEO Company in Noida, PPC, social media, content marketing, etc. is experiencing a dramatic progression.
Several new digital marketing trends and strategies are evolving every day in the modern high-tech era. The businesses need to use them to compete with their competitors. o protect yourself from missing out on these innovative trends, the expert from SEO Services in Noida is providing ten killer marketing trends to look out for in 2019.
- 10 Killer Digital Marketing Trends You Need to Know
Here are 10 Killer digital marketing trends you need to know.
1. Artificial Intelligence
Artificial Intelligence is an integral part of computer science that features the creation of intelligent machines that work and react like humans. The activities performed by these AI-powered machines are speech recognition, learning, planning, perception, reasoning, knowledge, ability to manipulate and move objects. Robotics is a significant trend related to Artificial Intelligence.
2. Programmatic Advertising.
It refers to the online advertisement for buying and selling products. It means the application of AI to automate ad buying so that you can reach and target a more specific audience. This automation makes the transactions more dynamic, more productive, and fast, streamlining the process and connecting your digital advertising efforts in one technology platform.
Chatbots are AI-powered software that can have a conversation with a human. Through chatbots, computers can interpret and respond to human input into spoken or written language. These AI-powered bots use instant messaging to chat in real-time, day or night with the site-visitors. From surveys, Chatbots will handle 85% of customer service by 2020.
Personalization is the implementation of a strategy by which companies deliver personalized content, products, emails, etc. to customers through data collection, analysis, and the application of automation technology. Advancements in data collection techniques, analytics, digital electronics, and digital economics, have empowered marketers to deploy more efficient real-time and prolonged customer experience personalization tactics.
5. Video Marketing
Video marketing is a front-facing marketing strategy that integrates engaging video of specific topics into your marketing campaigns. It means using video ads to promote or market your brand, product, or service. Video marketing can help you in building customer agreement to promoting your brand, services, or products.
6. Influencer Marketing
Influencer marketing is a type of social media marketing that focuses on involving key industry leaders or influencers to drive your ‘brand’s messages and awareness to a specific market of customers. Influencers can be celebrities, YouTubers who help you create knowledge of your business or product through social media.
7. Social Commerce
Social commerce is the use of social media such as Facebook, Instagram, and Twitter to promote and sell products and services to drive sales. It involves social media, online media that supports social interaction, and user contributions to help online buying and selling of products and services to the customer.
8. Content Marketing
Content marketing is a type of marketing focused on creating, publishing, and distributing content for a targeted audience online. It involves the creation and sharing of valuable, relevant, and consistent content. It’s not about forcing a sales pitch at people but helping them move towards the best course of action.
9. Visual Search
Visual search is a perceptual task requiring attention that involves an active scan of the visible setting for an object or feature, among other objects or functions. It is as easy as uploading an image to conduct a search and get more specific results.
10. Voice Search
Voice search is a speech recognition technology the allows the user to use a voice command to search the Internet, a website, or an app. Voice search usually built as a software application; it also produced as a service. Examples are Google voice search, Cortana, Siri, Amazon Echo.